A little over a year ago T-Mobile announced their uncarrier program, which among other things dropped contracts, data overage fees and early termination fees. The program went through about half a dozen changes since then offering free international roaming, paying early termination fees, and removing music streaming from counting towards your data (which is unlimited.)
This plan has brought over 3 million new subscribers to T-mobile in August alone. This is causing unprecedented stress on the mobile networks for T-Mobile. Although they are attempting to alleviate this by offering wifi calling and texting, as well as new routers for free to T-mobile customers. Whilst this move may seem arbitrary and random, it makes a lot of sense when you think about it.
T-mobile still continues to add new benefits via the uncarrier plan, most recently on September 10th they have made an agreement with GoGo (the inflight wifi provider) to allow T-mobile customers to send texts via wifi whilst on flights. As one of the few remaining companies still offering unlimited data to its customers, T-Mobile is making a lot of revolutionizing changes. It will be interesting to see if they can keep the momentum going.
http://www.engadget.com/2014/09/11/t-mobile-personal-cellspot/
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