Friday, October 4, 2013

Trends in Beliefs and Opinions on the Internet.


In my time surfing the web, I have wondered why people think things I have seen to be false. Why is it that ideas linger long enough to become outdated but few seem to notice? It is most likely due to human psychology and the structure and nature of the internet itself that causes these things.

On the internet, many posts and comments can stay there for many years. This can lead to people coming across them later and taking its viewpoint for their own. This occurs due to human tendency to agree about something they know nothing about rather than research or dispute it. They then repeat it, allowing someone else to find it. This process continues until a counter reaction occurs, where an increasing number of people with more accurate information attack the initial faulty or out of date viewpoint. This counter reaction can occur either shortly after the faulty information starts spreading or many years down the road. The faulty viewpoints that are constantly fueled by nostalgia and the echo chamber effect are the most difficult to deal with and are the least likely to ever die, despite any counter reaction.

The echo chamber is a phenomenon where people within a closed system experience amplified beliefs. This is most easily seen on the internet. People on the internet frequent communities that share their interests and beliefs. With this biased support, people become less likely to change their views or even question them. Even if someone attempts to correct someone with an echo chamber, the person is unlikely to listen due to their words contradicting what they have absolute faith is true due to their community. It is also more likely for these groups to form on the internet do to the ease of finding other people with shared interests, backgrounds, and beliefs. The larger the groups get, the more power they have to influence other people to join them in their beliefs and thus increase their scale and influence further.

Another issue with beliefs on the internet is how some things can become more popular than they are actually worth. This is due to these things passing an “event horizon” of sorts with their popularity. Once something can pass a certain point, it becomes “cool” to like it. I use quotes on the word “cool” because it is used in a similar way to how smoking is “cool” or drugs are “cool.” It is essentially social pressures that cause these things to become so popular. It is like an oversized echo chamber in a way. Things I feel make good examples are Grand Theft Auto, Skyrim, and Minecraft. By no means does this mean that anything that passes the event horizon of popularity is bad like smoking or jumping off a bridge. I personally agree that there are positive aspects to these things, as many other people felt before they became popular. The issue is that there are other things that are just as good, but failed to pass the event horizon.

Unfortunately, this can work the other way, where it becomes “cool” to hate something. This time it is more likely to be what used to be an echo chamber go too far and pass a negative event horizon. This is only increased by the fact that people like to listen to people hate things (bad reviews are more interesting than good reviews). Similar to how there is always a lot of doom and gloom on the news.

While most of my experience comes from frequenting video game websites, I am fairly certain that this applies to other communities online. One could also compare the internet communities to real life communities in history and current events. It is entirely possible that I am biased in writing this due to most of my time spend online and in real life society with people who share interests with myself. It seems to be challenge for people to overcome human psychology to find out the real truths in life.

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