This
week Apple released the newest version of its operating system Mac OS 10.9
Mavericks for free. For people like me who were still running 10.6 Snow Leopard
for some reason it feels like a pretty big leap forward. For others who have
kept up with new releases and upgraded from Mountain Lion it doesn’t feel like
the big update it was touted as. Apple
says the OS has over 200 new features but most are small changes to interfaces
or improvements behind the scenes. Users looking for a new experience like say the
jump from iOS 6 to iOS 7 will likely be disappointed.
Change is Good…
Except When it’s Not.
While I have only used it lightly,
so far I have no complaints. Some of my friends who have updated have
complained to me about how every new update doesn’t feel new and that the OS is
stale. I for one don’t believe in change for the sake of change. While I
personally liked iOS 7 and welcomed the new interface change but many users
were less than thrilled that the new look changed the way some apps like calendar
function. On the other side of the fence, I absolutely hate the change from
Windows 7 to Windows 8. The touch centric Merto/Modern interface is far too
drastic a change and although the classic desktop is still there you still have
switch between these vastly different interfaces which is jarring to say the
least. While Microsoft opted for a change everything at once approach, Apple
has gone with the “incremental upgrades” approach for OSX. With each iteration the
OS is changed a little bit at a time. I personally would rather an interface
stay its boring old self than reinvent itself in a way that might be awful.
A Revolution in What?
With this new update, Apple
announced a “revolutionary” new model of releasing the OS for free. Really
their new model of free is far from revolutionary as users of Linux can tell
you. It can also be argued that the price of the OS is built into the hardware.
So where does the “revolution” come in? By releasing the OS for free for a wide
range of computers going back to 2007 models Apple has made an effort to bring
its fragmented user base into the future. Already Mavericks has seen a far
faster adoption rate than Lion and Mountain Lion with an estimated 6% of users
already using Mavericks by launch weekend. Many people like me just never got
around to upgrading while others might not have felt the need to spend the money.
By making Mavericks free Apple hopes more people will adopt it and move to
newer software. Since developers often
develop for the “lowest common denominator,” or lowest subset of users that’s
sizable enough to care about, giving more users Mavericks may encourage more
developers to develop for Mavericks rather than an older OS.
Looking to The Past
It can be expected that there will
still be some holdouts still using old OS’s. Snow Leopard is the last Apple OS
that is able to run applications from the PowerPC processor days. When the
PowerPC was eliminated in favor of Intel Processors in 2005, Apple introduced “Rosetta”
to allow applications written for PowerPC to run on the new chipset. Rosetta
was finally eliminated in OSX Lion. This will undoubtedly hold some users and businesses
back if some mission critical application is no longer compatible with the newer
Intel Macs. Apple is not one to let old technology hold back progress. In 1998
the Apple iMac became the first computer to ship without a floppy drive. Many
users were outraged saying that floppies were the most convenient way to transfer
files between computers. Apple soon also eliminated bus ports, Serial Ports, and
Desktop Bus in favor of USB much to the dismay of owners of peripherals with
those connections. In 2005 Apple eliminated dialup modems from all of its
computers as well as support for OS9 application emulation. In 2008 the company
eliminated FireWire from its laptops. In 2012 optical drives were removed from
all of its computers. As vice president of marketing Phil Schiller put it, “These
old technologies are holding us back. They are anchors on where we want to go.
We find the things that have outlived their useful purpose. Our competitors are
afraid to remove them. We try to find better solutions – our customers have
given us a lot of trust.” In the long run it would appear Apple is right. Dead
technologies won’t go away if manufacturers don’t get rid of them. So while
some businesses will need to stay with an old OS, new technology can still
march on. As new things can be built without worrying about the old technology
will get better and soon even the old businesses will eliminate them as well.
While Mavericks isn’t exactly going
to blow anyone away with its amazing new features it’s still a positive step
forward.
I agree with the idea that the cost is baked into the hardware. You can not run OSX with any random computer. So either way the user is paying. This is no different than the service packs Microsoft provides over time. Only you aren't paying for longer software support if you buy a Mac, just hardware.
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