Sunday, November 22, 2015

YouTube Fights Back for Fair Use

                For as long as I’ve been following technology in any sort of meaningful way I’ve been hearing about the problems of the Digital Millennium Copyright Act is. Under the DMCA, companies are able to send “take down requests” to those companies who are violating their copyrights. Seems reasonable enough, but it lacks due process, which is an obvious problem. Companies like YouTube have to setup infrastructure that allows them to process these requests. Because o f the nature and scope of the problem, it is cost prohibitive to involve humans at every step of this process, which is unfortunate because copyright is too complex for programs to handle everything correctly. Fair use specifically makes this almost impossible. A human is required to judge what is and what is not an example of fair use.
                Just to demonstrate this let’s look at an example of fair use. One place where fair use applies is in news and criticism. Imagine you’ve just bought a game recently and it was so bad that you just had to tell someone, so you make a review of it that tears it apart. Fair use should protect you from any sort of copyright issues with this video in theory. It makes sense that it would work that way, using copyright law to silence criticism would be awful.
                You know what really sucks? That kind of thing actually happens on YouTube. Companies abuse copyright law to try to silence critics.  I really don’t know why, it’s about a good idea as trying to put out grease fire with water, you just make it worse. If the person who has their video taken down knows what they’re doing, they’ll manage to make a big deal out of the situation. They may even be able to get Twitter to form an angry mob (who can blame them, it’s not very hard and I bet it’s a TON of fun).
                Unfortunately angry twitter users don’t mean anything when lawyers get involved. Actually, maybe it’s fortunate.  Regardless, when the copyright holders try to take legal action outside of the DMCA’s takedown system, many of the time content creators are not equipped to deal with this. If the content creator can’t fight back, then the censors win.
                After years of problems with intellectual property on YouTube, Google finally did something that might start to fix the problem. In a post on the Google Public Policy blog, they announced that they would be offering legal protection to select number of videos. If the creator gets sued for their fair use video on YouTube, Google will pay for the court costs to defend themselves in any legal battle that may arise. There is another caveat with this; the video will only remain available in the United States. This is to ensure that any case would occur under U.S. jurisdiction. Depending on the video, this may basically render the service useless, but it’s better than nothing.

                Personally, I love the theory behind this. Google has been putting millions of dollars into YouTube to encourage better content. The specter of Google’s legal team with millions of dollars to spend should also help encourage content creation. Without even going to court, this should be able to make a difference. I anxiously await any data on what this new policy actually does.


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