Back in January 2012, Microsoft was
awarded the patent for a technology officially termed “pedestrianroute production”. In essence, the patent describes several “new”
sources of information that could be quantified, and subsequently
implemented in a GPS application or device. The motivation is that a
user would easily be able to create routes based upon more than the
traditional set of filters: distance, estimated travel time, and the
inclusion of “stops” at certain points. Two of the three proposed
categories of filters/options in the patent would be rather useful in
practice, but not controversial enough for an entire blog post:
weather information, and terrain information. Integrating weather
information sources into a GPS system would allow for a user to
consider whether he/she wished to avoid an “open area subject to
harsh temperatures”, or similar conditions when creating a travel
plan between two points. Filters based upon terrain information, in
comparison to weather information, would provide routing options
based on data such as total change and rate of change in elevation,
existence or lack of paved roads, and whether sidewalks are
available. While such pieces of information and their corresponding
filter sets would likely have great utility to your average
pedestrian, I'd like to focus the rest of this post on the one that I
haven't yet mentioned: “security information”.
Similar to customizing your route based
upon localized weather and terrain information, the minds at
Microsoft also reported that the concept could create filters based
upon data derived from “violent crime statistics”, and
“demographic information”. Many online news outlets and other
blogs were quick to call the patent an “avoid ghetto” feature,
with some going as far as to question whether the idea was “racist”
in nature. Be that as it may, there are certainly parts of every
major city (Hoboken included) that its locals are cautioned to avoid
at night – Microsoft's patent only details the possibility of
passing this knowledge onto a given city's visitors.
Avoiding crime-riddled neighborhoods is
only the start. If the source of the data used in compiling the
“security information” were tweaked to include other sources,
Microsoft (or whoever it were to sell or lease the technology to)
could effectively, and rather trivially, silently decide default
routes based upon previous user experiences, or any other arbitrary
statistic(s). From an advertising perspective, a business could pay GPS
companies to create walking directions with a silently added
parameter: the business' storefront or billboard as an
invisible “waypoint”. In addition, adapting this set of filters
to the battlefield could prevent hundreds of lives from being lost –
a program that leverages this technology and the right set of data
could, in theory, automatically route military squads based upon
enemy combatant concentration per square mile, and/or upon any of
several dozens of other factors.
As far as I have been able to find, the
innovation(s) noted in the patent have not actually progressed any
further, nor have they been implemented in any application. However,
based on recent events, it isn't beyond imagination that the
technologies discussed have indeed already been (quietly) implemented
in way or another – and, if not, I bet they eventually will.
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