The modern day shopper is someone who does not scrounge for coupons in newspapers, they do not spend timeless hours clipping offers from a magazine to save some cents here or there. Nowadays, with the advent of the Internet, one of the biggest sale days is almost here - Cyber Monday. According to common belief, tomorrow marks the day where millions of items on the web market are priced ridiculously low and people spend ridiculously high amounts of money to acquire items that are on "sale".
If we look at the numbers, there seems to be a positive change in the market through Cyber Monday. According to an AOL survey, " the average shopper spends $468 on Cyber Monday, compared with $309 on Black Friday". I believe the reasons these deal are so enticing because of the relative easiness of acquiring materials - shoppers are in the relative comforts of their homes and are under no pressure to run and grab the best deals they can get. They have the knowledge that there is an entire day to shop for sales and that the materials that they would like will still be there later on in the night. The rising numbers of online sales also decrease the risks for the retailers - they won't have to worry about shoppers stealing from the store during the rush of Black Friday or other sale days.
However, there is a darker and scarier side to Cyber Monday - since the transactions are mainly conducted on the internet, there is always the lingering issue of credit card fraud and identity theft. With major retailers like Walmart being hacked and the credit card information of thousands of customers being leaked, the need for the security of information has heightened. With the number of online shoppers constantly increasing, it is easier for people to steal information - we are working towards better online safety but there are always risks associated. Bottom line, be careful where you shop.
If we look at the numbers, there seems to be a positive change in the market through Cyber Monday. According to an AOL survey, " the average shopper spends $468 on Cyber Monday, compared with $309 on Black Friday". I believe the reasons these deal are so enticing because of the relative easiness of acquiring materials - shoppers are in the relative comforts of their homes and are under no pressure to run and grab the best deals they can get. They have the knowledge that there is an entire day to shop for sales and that the materials that they would like will still be there later on in the night. The rising numbers of online sales also decrease the risks for the retailers - they won't have to worry about shoppers stealing from the store during the rush of Black Friday or other sale days.
However, there is a darker and scarier side to Cyber Monday - since the transactions are mainly conducted on the internet, there is always the lingering issue of credit card fraud and identity theft. With major retailers like Walmart being hacked and the credit card information of thousands of customers being leaked, the need for the security of information has heightened. With the number of online shoppers constantly increasing, it is easier for people to steal information - we are working towards better online safety but there are always risks associated. Bottom line, be careful where you shop.
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