Options will always be something the consumer is open to; different colors, variations, designs, specifications. When you go to McDonalds, you come to the conclusion that you want a Big Mac not so much as because you love the Big Mac but simply because it will fill you more than the healthy caesar salad. We have that same mentality with technology. We believe that more memory in a computer will make us happier and so we shell out the extra money for that two terabytes of storage versus that skimpy one terabyte hard drive. We want bigger phones or better yet, bigger phablets, so we can read our books casually at the beach whenever we do end up going to the beach. Oh and we want more power in our cars, because we need to be able to safely pass that Prius thats always lingering around the neighborhood. More has become directly related to better.
Just last year, Western Digital created the first 10 terabyte hard drive; yes that 10000 gigabytes to fill with whatever you please. 6 terabytes was simply not cutting it from Seagate. I understand publicity factors such as wanting to be the best and most innovative in the market since that is was creates breakthroughs through competition. But that much memory? Upon reading through the comments of the article, even some of the technologically inclined people say that it is a bit too much for them. I purchased my iMac in 2010 with 1 terabyte of storage and it has yet to reach half of it's capacity. This is mostly due to using services like Dropbox, Google Drive or Snapfish to keep files out of the computer that I don't immediately need and it saves me a ton of space.
More does not always equal better though because as many know, SSD's which generally store less information than HDD's are much faster to load and run a computer with and so many people, now being able to understand how hard drives work, are purchasing computers with SSD's rather than HDD's because they get it, they finally get it that more is not always really more.
Ford Motor Company, renowned for its American muscle, has left some of its grassroots. During the 60's we saw prime examples of Ford opting for more cubic inches of displacement on examples like their Cobra Jet and Windsor engines and even more recently, their GT with a nice rumble of American V8. But times are changing and for the new Ford GT, they're adopting a V6 with turbos on it. Sure, it will probably be faster than the old one, but it will never have the same tune of 'Murica.
Android recently released their new software called Lollipop, which is supposed to fix issues with their old software and of course attract more customers. Androids have always been about customizing and colorful layouts and apps that pop out at you but they've played it conservatively this time. Their layout takes pages from the concept of minimalism which is something that Apple has tried to stay true to for the most part in its design. Why mimic ideas from Apple when they hold the largest OS market? Because you want to get all the Apple users on your side.
As technology progresses, we are seeing both awareness by customers in terms of technology increase, shifts in customer trends, and breaking of traditions from companies because the old is just not working anymore. People want to move quicker with their lives and their money goes to whoever can do that for them and to if it means breaking out of character for some of these companies, then that's what they will do to obtain more people on their side.
http://www.extremetech.com/computing/189813-western-digital-unveils-worlds-first-10tb-hard-drive-helium-filled-shingled-recording
https://social.ford.com/content/fordsocial/en/articles/autoshow/all-new-ford-gt-sets-new-standard-for-ford-innovation.html
http://www.knowyourmobile.com/mobile-phones/android-lollipop/22329/android-lollipop-vs-android-kitkat-new-features-material-design
No comments:
Post a Comment