Google
is not only going to be providing a wireless cell service, it could
be trying to provide a more cost effective one. There have recently
been deals made that show that the company may be making efforts to
provide a wireless service that costs the same no matter where in the
world you are. Google has stated that it does not want to compete
with wireless giants like AT&T and Verizon, but nevertheless this
venture could put significant pressure on them. This project could
pressure the wireless market into lowering prices in much the same
way Google Fiber is trying to put pressure on ISPs to provide faster
internet for the same or lower prices.
Recently, Google seems to be starting projects that it doesn't intend to become
the new standards but instead to put pressure on the current
standards. The projects I am thinking of are: Google Project Zero,
Google Fiber and this new and so far unnamed Google wireless service.
Project Zero is pressuring the industry to release critical patches
faster and in turn increase the overall security of software. Google
Fiber is pressuring ISPs to provide faster internet and the same or
lower prices as many people currently pay, and this new wireless
service seems to be trying to eliminate roaming charges or special
international cell service plans.
Some
members of my family have recently asked me if I think Google is
spreading itself too thin, are they getting involved in too many
things that are not related to internet searches? Well... I don't
think so. Google makes so much revenue that the probably don't even
care if some of these projects fail completely, but the goal isn't
really for them to succeed. Like I have already pointed out, these
projects seem to be designed to make a change in the way things are
done, once it accomplishes this Google may well shutdown some of
these services with little to no warning to the average consumer (RIP
Google Reader).
Is
Google going to take over the world? They certainly seem to be
getting their hands in a lot of different markets. They have the
internet (searches, email, Chrome browser), computers (ChromeOS),
phones (Android), internet service (Fiber, project Loon), cars (self
driving car project) and soon cell network service. This may actually
be a "when" question instead of an "if" question.
Is that bad? Google has thus far not been "evil" in the
eyes of many consumers, but what do we do if they suddenly flip the
switch one day? I like Google services as much as the next guy, but
every time I read about an interesting new Google project it makes me
think more about what will happen if Google takes over the world. I
like a lot of what Google is doing, and if they continue to "not
be evil" then I think I would be alright with Google taking over
the world. But the real question is has Google already taken over the
world? Do they already own our lives?
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