Google adds Mobile Friendly to search rankings

You ever execute a google search on your phone, chick the first site the comes up, then realize that the mobile site you selected looks like crap? Many times, the top ranked sites dont have a very great mobile version. Why should the number one site on a google search have a bad mobile layout? Google decided to tackle this issue by labeling mobile sites as "User-friendly". One of the determining factors of the search results will include this "User-friendly" label. “Users will find it easier to get relevant, high quality search results that are optimized for their devices,” Google emphasized in its announcement. “By boosting the ranking of mobile-friendly pages on mobile search results, searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.” Google says that making these changes to offer a better mobile experience for searchers, giving the people what they want. As mobile internet access grows, and mobile banking competition intensifies, the formula used to determine page rank must adapt to accommodate these usage patterns. I think Google really hit in on the head with these newly implemented search results. Now, not only will users have a better mobile search experience, but companies will be forced to make sure their mobile sites are up to par with their non mobile site.