Recently quite a few artists have come out against Spotify, the
music streaming service. Spotify is
normally supported by ads, but users can also pay a monthly fee for upgraded
versions of the service which are ad free and work on mobile devices. Some of
the musicians that have taken a stand against the service are Thom Yorke and
Beck, even going so far as to have their music removed from the service. They
claim that the amount artists get paid per play is so miniscule that it is
losing them money, especially newer artists that are not as well known. While
this may be true, I think these artists are failing to see that Spotify is the
best possible solution from the standpoint of a consumer, and that music
streaming is almost certainly how the future of the music industry will be
determined.
The
first and most obvious benefit of Spotify, or any music streaming service, is
that it is completely legal. To be able
to have instant free access to a mind-blowingly huge library of songs is great
for a consumer. Sure, the artists may not be seeing a lot of the revenue, but
that has been a problem with the music industry for years now. Would they
rather their music be illegally downloaded? Unfortunately, people are not
willing to pay for the majority of the music they listen to these days, and
Spotify is a good solution to this problem. While I don’t have facts to support
this, I would be willing to bet that the advent of services like Spotify, Rdio,
and even Pandora have cut down on music piracy by quite a bit.
Another
huge draw of Spotify, and I think the reason it has taken off as much as it
has, is its convenience. To get people to stop stealing music, Spotify actually
came up with a solution that was easier than piracy. This is important, because
in this internet age, people will almost certainly do whatever is easiest.
There is also the social aspect of Spotify, where you can link the service to
your Facebook. This allows you to see and comment on what your friends are listening
to, making music a fun and social experience once again. This alone makes
Spotify very attractive and worth using.
Spotify,
or some streaming service like it, is the future of music listening and artists
need to accept that. A better solution may arise someday where artists are paid
more fairly, but for now this is the solution that the industry has come up
with. Artists need to be more adaptive to change, and think about what is best
for the consumer, if they want music to evolve. Spotify is a good change for
the music industry that cuts down on piracy and exposes music to a wider audience
than ever before. It is a music listening solution for the internet age, and
one that is not going away anytime soon.
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