Tumblr is a micro-blogging web platform that lets users share
all sorts of text, images, and videos. Although many of its users gravitate
towards sharing content about fictional works, Tumblr blogs can be about
anything the user chooses. In June 2013, Yahoo bought Tumblr for approximately
$1.1 billion. Ever since the purchase, users have noticed some negative changes
to website.
One simple change has been the oversimplification of the site’s
design. Instead of keeping your blog statistics, such as how many followers you
have and how many blogs you follow, off to the left of the page, they are now
pushed into a floating header bar, along with messages, options, and
notifications. Even if this change is small, it is still inconvenient.
The most annoying addition to the website is the introduction
of advertisements. The sponsored posts on Tumblr are more active than ever and
they are completely unwarranted. Originally, there were just recommended blogs
near the top of the website. But currently, as you scroll down the dashboard,
these dumb-looking frames containing ads keep popping up. I joined Tumblr
because I had the freedom to pick and choose which content I wanted to see, but
now that freedom has been taken away.
Another bothersome aspect is the fact that there are plenty
of other problems the Tumblr staff could be working on. Users have constantly
and actively voiced their opinions about issues such as: fixing the video player,
implementing an effective chatting system, or allowing for more access control
settings for private blogs. However, these cries have gone unheard as the staff
continues to make updates that go against the wishes of the community and
decrease the usefulness and enjoyment of the site.
Tumblr plays an important part in many users’ lives.
Millions of teenagers use the website to discuss their interests and make
friends through previously nontraditional methods. Countless others use it to
discuss serious issues plaguing our society, such as gender or racial issues.
The degradation of the site only grows the frustration of these users who may
not have a place to shares their ideas and values. If the site continues down
this path, its popularity may wane and another site may be able to take its
place. Although I doubt this will happen anytime soon, it is still a
possibility if Tumblr keeps disappointing its users.